moodley design's profile

#adcdesign2015 : Wenzel - Branding

Packaging
Weinbau Wenzel
Branding
Since 1647 The Wenzel family from Rust, Austria, has been growing, harvesting and making wine without interruption.
It goes without saying that a good wine takes time. And a good wine also needs a good design. With inspiration from the handcraft, the harvest, and the calmness of nature the Corporate Design was grown. The labels show more than just the grape – they show and tell a story. The classic labels bear a handwritten lettering symbolising the human interaction, the special wines bear a picture of the very ground the seeds were planted ages before and the raw wine design interprets the simple essence of the unfiltered wine by using only thread and recycled paper.
 
moodley created the whole Corporate Design: the labels, the business cards, wine boxes, wine bags and a website that looks as good as the wine tastes. Prost!
 
 
CREDITS
 
Creative Direction: Gerd Schicketanz
Art Direction: Almut Becvar
Graphic Design: Almut Becvar, Zachary Kutz
Text: Rudolf Binder
Photography: Sonja Priller
Project Management: Olivia Forstmayr
Project Management Digital: Sissi Bieber
Programming: Thomas Ragger
#adcdesign2015 : Wenzel - Branding
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#adcdesign2015 : Wenzel - Branding

Since 1647 The Wenzel family from Rust, Austria has been growing, harvesting, and making wine without interruption. It goes without saying that a Read More

Published: